The Wisdom Behind Our Products
You will often see the word Ayurveda or Ancient Wisdom on our blogs or product descriptions. What does that mean and how is that connected with our products? Ayurveda is an ancient, but still relevant, healthcare science that has its roots in India. The name Ayurveda translates to "knowledge of life". This system provides a deep understanding of what it means to be in harmony with our surroundings. We do this by following & honoring the laws of nature.
According to Ayurveda, nature includes the elements of Space, Air, Fire, Water & Earth. Not only do we see these qualities in our external environment, such as the different season, we also find the elemental qualities in our inner environment. For example, some of us naturally have more air qualities and we see this come across as being light, vibrant, sensitive, "airy", often cold, and sometimes ungrounded, anxious, & unpredictable. While some of us, earth dominates. We see this come across as being wellbuilt, grounded, loving, patient, often cold, and sometimes lethargic, unmotivated, tend toward depression. And of course, we all can think of a friend (or maybe ourselves) that have more fire in our constitution and we see this as brilliant, attractive, confident, sharp, and sometimes easily angered, always hot, & irritable. Each of us have a unique combination of these elements which we call our constitution or mind/body type, or blueprint. When these qualities get out of balance, due to diet, poor habits, lack of self-care, we notice we don't feel like ourselves. Ayurveda gives us a roadmap to help maintain & balance our constitution.
Everything we do here at Vital Living Wellness is based on this very concept. Every product that we create has a purpose or an intention behind it. We always have someone in mind when we create a product. For example, people who tend toward tension & stress do best with cooling ingredients, calming scents, easeful types of exercise like gentle Yoga & Meditation. While, those who tend toward lethargy, lack of motivation, & depression do best with stimulating scents, more vigorous types of exercise, and getting outside their comfort zone. The point is that there's not one type of way for every person, one type of ingredient for every person, and we must honor this when we are looking to balance our mind and body. Our Vital Living Wellness products offer a way to support you and your unique self!
Next, we bring in our principle “natural & simple”. If we can’t make a product without the use of toxic ingredients, we will not make it. To us, natural is an item found in nature that maintains its chemical structure, even if the consistency changes. These are things like oils made from seeds or nuts. We also use naturally derived ingredients, which are, items grown in nature which have been minimally processed to provide a desired performance, and their chemical structure has changed. These are things like essential oils, hydrosols, natural preservatives and waxes. Some formulators believe that the more ingredients you add to a product, the better it is. This is simply not true. Some of the most simple combinations of oils and herbs/plants can have amazing benefits. We have found that the more ingredients added to a product, the more complicated it gets with fillers & synthetic preservatives added to create stability, safety, and efficacy and it makes it difficult to know what ingredient may be bothering your skin. Fewer ingredients also means less packaging waste, which is at the forefront of our core values. We create our Vital Living Wellness products with a minimalist mindset and we trust our ingredients are effective, safe, and of the highest quality for our customers. That's our promise to you!